2025 was a year of scaling, new beauty products, international events and high-profile professional recognition for YoConcept. But above all, it was a year about us: about people, about our dreams, goals, problems, aspirations and victories.
We sincerely thank our clients, masters, trainers, brand ambassadors of Terra, Enova and BioLife, as well as our friends and partners. You are the driving force behind YoConcept, our motivation to develop and create high-quality cosmetic products for depilation.
New products and brand development
In 2025, we actively expanded the range and presented important new products of the BioLife brand. In particular, two new cosmetic products for facial skin care were presented – moisturizer for sensitive skin and sunscreen SPF 50 BioLife, created taking into account the needs of professionals and clients with sensitive skin.
Also included in the product line was the BioLife 15% urea cream, which quickly gained popularity due to its effectiveness in caring for dry and problematic skin that requires intensive hydration, and the BioLife bentonite anti-perspirant powder, which has become an indispensable tool in the work of depilation masters. Bentonite powder instantly absorbs moisture, mattifies the skin and creates the necessary protective layer before the depilation procedure.
At the end of the year, we created YoConcept gift boxes, which combined professional products in a convenient and stylish format and became a great holiday gift for a friend, sister, mother, colleague or for yourself.
YoConcept events that unite professionals
2025 was full of large-scale educational and community events. We became the organizers of the first Conference of Depilation Masters in Poland, which took place on March 3 in Poznan and opened a new page in the international development of YoConcept. Sugaring and depilation experts willingly shared their techniques, work secrets and interesting cases.
In June, a meeting of teachers and depilation masters was held in the Carpathians. It was three days of in-depth exchange of experience, live communication, inspiring trainings from Yana Osadchaya and relaxation classes for participants. The summer also saw a large master class by Yana Osadcha in Odessa (August 23) and a meeting of sugaring masters in Odessa from August 20 to 26, where participants combined a vacation at sea with professional development and networking.
Championships and international expertise
One of the key events of the year was the Ukrainian Depilation Championship 2025, which took place on September 19 during the InterCharm exhibition in Kyiv. As the organizers of the competition, we are proud of the level of participants and the fact that this championship has become a platform for growth and new opportunities for masters from all over Ukraine.
YoConcept’s international activities in 2025 were particularly active. On October 12, the PERFECT EPIL International 2025 took place in Chisinau – the second Moldovan Depilation Championship, where Yana Osadcea acted as the guest of honor and coordinator of the jury, as well as a speaker at the international conference with a lecture on “10 Secrets of a Successful Beauty Business”.
On October 24 and 25, the YoConcept team worked fruitfully in Prague, where the Prague Depilation Championship 2025 took place during this period, where Yana Osadcea became the main judge, and YoConcept and the brands Terra, Enova and BioLife are general sponsors and co-organizers, as well as a conference for depilation masters with the theme “Successful path from home master to business owner”.
A separate direction of the year was the educational project “Master for a Million”, which continued to form a new generation of strong entrepreneurs in the beauty industry.
Awards and recognition of YoConcept for 2025
2025 brought YoConcept important awards. In Kyiv, the company YoConcept and the brand Enova received a diploma “The Best Enterprise of Ukraine in the Industry of “Production of Cosmetics for Depilation”, and the company’s founder and art director Yana Osadcha was awarded the honorary order “Leader of Ukraine”.
We also continued our development in Europe — YoConcept PL received the Firma Godna Polecenia 2025 award for a high level of service and high-quality Ukrainian cosmetics. The brands Terra, Enova and BioLife were again recognized by experts as worthy of recommendation and trust.
The past year has proven that YoConcept is not just a cosmetics manufacturer. It is a strong international community, education, development and support of masters. We are grateful to everyone who was with us this year, and we look forward with confidence to new products, events and achievements.
Together we are creating the future of the depilation industry in Ukraine and Europe! 💙