Since 2017, with the creation and launch of Ukrainian products for sugaring — sugar pastes for sugaring, depilation kits for professionals, and other professional cosmetics under the brands Terra, Enova, and BioLife — an important player has emerged in Ukraine’s beauty industry market.
The full-cycle company — from cosmetic development and production to the training of sugaring professionals — “The Concept of Yana Osadcha” has accomplished tremendous work, largely thanks to its founder, director, and top sugaring master, Yana Osadcha. Today, this article is dedicated to the woman who made her mark in the history of Ukrainian cosmeceuticals and became one of the most successful sugaring experts, having built her company from the ground up.
Yana Serhiivna Osadcha
City: Odesa, Ukraine
Field of activity:
- Founder of the cosmetic brands Terra, Enova, BioLife, Vidira4ka — professional sugaring and skincare products for face and body;
- Owner of the companies YoConcept and YoConcept PL;
- Top sugaring master of Ukraine and Europe;
- Organizer of the Ukrainian Depilation Championship;
- Speaker at international conferences and forums in 8 countries and more than 40 cities;
- IPS-certified personal development coach-trainer;
- Popular beauty blogger with over 284K subscribers on YouTube;
- Has trained over 5,000 sugaring professionals;
- Winner of the “Golden Hands of the Country 2023” award;
- Winner of the “Country’s Choice 2023” award for the best sugaring cosmetic brand;
- Recipient of the honorary order “Leader of Ukraine 2025”, as well as the title for the YoConcept company “The Best Enterprise of Ukraine 2025 for the Production of Depilatory Cosmetics.”
Thanks to her expertise, dedication, knowledge, and experience, Yana Serhiivna Osadcha inspires thousands of professionals and continues to be a symbol of excellence in the field of depilation not only in Ukraine but also across Europe.
♥️ Yana Osadcha is the organizer of the first Depilation Championship in Ukraine, the creator of the idea for the world’s first depilation competition, and the founder of the international championship movement, which has been supported by dozens of companies from other countries. Today, Yana is invited to various European countries as an honorary jury member at depilation championships.
♥️ She is the most recognized and popular YouTuber and educator in the field of depilation and sugaring. Author of methodological guides and training programs. A media personality and entrepreneur. Since 2017, she has been a certified IPS personal growth coach-trainer. Organizer and speaker of numerous conferences, business trainings, and forums.
♥️ Yana conducts seminars and masterclasses on depilation throughout Ukraine (Odesa, Kyiv, Lviv, Dnipro, Zaporizhzhia, Kharkiv, Kherson, Khmelnytskyi, Boryspil, Rivne, Lutsk, Ternopil, Chernihiv, Mykolaiv, Poltava, Kryvyi Rih, Ivano-Frankivsk, and others). She has also led trainings in Kazakhstan (Almaty, Astana), Germany (Augsburg), Russia (Moscow, St. Petersburg, Ufa, Bashkortostan, Kazan, Tatarstan, Volgograd, Rostov-on-Don, Krasnodar), Moldova (Chișinău), Transnistria (Tiraspol, Rîbnița), and Belarus (Minsk).
Yana Osadcha also teaches online courses for students from Italy, Spain, Canada, the USA, Lithuania, the UK, Israel, Poland, the Czech Republic, Sweden, Greece, China, and other countries.
♥️ She provides individual consultations in business development related to depilation, communication psychology, and personal growth in the profession. She conducts online training, body spa care programs, and multi-level sugaring courses, as well as prepares professionals for depilation championships.
♥️ Here’s what Yana writes about herself on her Instagram page: “I started teaching as a child — gathering kids at my house and organizing a ‘school’ for them. In my youth, people often asked me to teach someone something. For example, when I was a 19-year-old student, I worked in a cosmetics store — the youngest employee 🤗. Despite that, I trained consultants, supervised sales points, and ‘revived’ struggling departments. I suppose I already had the gift of sharing knowledge. Later, after the birth of my first child, I began teaching women how to choose cosmetics and care for their skin 😊.”
Back then, I was already practicing different types of depilation. At the age of 24, I was invited to teach self-care courses at a Women’s Center. By 33, I began traveling to different cities to teach sugaring and spa procedures. At 35, I started training sugaring instructors 😍 and owners of beauty studios and salons. At 39, I began conducting personal growth trainings. I have three sons and an adopted daughter. My husband and I love spending active time with our family, traveling, we are members of a jeep club and often spend time by the sea.
What do I do today?
🌟 I run a YouTube channel “Yana Osadcha” with over 284,000 subscribers and more than 37 million views.
🌟 I provide sugaring consultations for beauty professionals from all over the world — both offline and online.
🌟 Since 2017, I’ve created my own cosmetic and sugar paste brands that I absolutely love — TERRA sugaring, ENOVA, and Biolife. These brands have gained recognition from professionals and received awards not only in Ukraine but also across Europe.
🌟 I manage the companies YoConcept and YoConcept PL, where I personally oversee the entire process — from the technological development of a new cosmetic product, such as sugar paste, post-sugaring body masks, or after-depilation lotions, to the presentation of new cosmetic releases.
🌟 I hold master classes and organize conferences for depilation professionals, as well as warm meetups and brunches for our beauty community — where we discuss not only the secrets of sugaring but also how to build a business and remain a successful woman.
🌟 Every year, I organize the Ukrainian Depilation Championship, where together with a team of experts we select the best professionals, and I also participate as an invited expert or jury member in depilation championships in other countries.
♥️ People often ask me if I have always been this way. Perhaps not all of my qualities have been revealed yet, but I have always been a teacher. I’ve always wanted to be useful to others. 🤓 By the way, my grandfather was a music teacher, and my grandmother was an honored teacher of Ukraine. My mission is to help people become happier and more aware of their uniqueness.
👍 I invite you to join our team of brand representatives of professional sugaring cosmetics Terra, Enova, and BioLife in your city or country. And if you want to launch your own cosmetic brand — then you’ve come to the right place. At “The Concept of Yana Osadcha”, we specialize in contract manufacturing and are ready to create cosmetics tailored specifically for you.
Professional Activity:
Sugaring master Yana Osadchaya has been working in the beauty industry since 1997. Since 2011, she has been a regular speaker at specialized beauty industry exhibitions in various cities across Ukraine and Europe.
🌍In 2014, she was the coordinator and speaker of the first International Congress on Body Aesthetics and the organizer of the first-ever Epilation Competition (Odessa). She also served as a speaker at the 2014-2017 and 2025 Sugaring Conferences (Chisinau, Moldova).
🌍 Organizer and honorary jury member of the Ukrainian Epilation Championship since 2014.
🌍Organizer and speaker at Body Aesthetics Conferences in Odessa, Kharkiv, Kyiv, Zaporizhzhia, Lviv, and Khmelnytskyi (2014-2019, 2024), and Hair Removal Specialists Forums in Kharkiv (2015-2020). In Ukraine, Yana Osadchaya organized and held conferences for hair removal specialists in Odessa (WomanConf 2019 Business Conference (over 1,000 participants), as well as a large conference in 2024 in Odessa, and a Hair Removal Specialists Conference in Lviv (2023), Khmelnytskyi (2017-2019, 2024).
🌍Speaker at International Hair Removal Conferences in various cities and countries. Organizer of a major Depilation Masters Conference in Poland in 2025.
🌍Judge of International Depilation Championships since 2013 in Ukraine, Moldova, Kazakhstan, Russia, Belarus, Romania, Poland, and the Czech Republic.
🌍 Yana Osadchaya and “Yana Osadchaya Concept” have participated in numerous beauty industry exhibitions, where they presented sugar paste, sugaring kits, and other cosmetic products: “Mirror of Fashion” exhibition (Lviv); Estet Beauty Expo 2017 (Kyiv); BeatyConf exhibition (Odesa); annual InterCharm exhibitions in Kyiv; International Beauty Industry Exhibition PELENE (Lithuania), etc.
🌍 Organizer and speaker of hundreds of master classes on current topics for beauty industry professionals in Odesa, Kyiv, Khmelnytskyi, Zaporizhzhia, Lviv (Ukraine), Tallinn (Estonia), Bucharest (Romania), Warsaw (Poland), and Prague (Czech Republic).
🌍 In 2023, YoConcept PL, a branch of the Yana Osadchaya Concept company, was established in Poland. All cosmetics have passed the necessary European certification, and since then, sugar paste for sugaring from Terra, Enova, and BioLife brands have become available to professionals in the EU. Thanks to a warehouse in Poland, all sugaring products are now promptly delivered to residents of Poland, the Czech Republic, Germany, Romania, Bulgaria, Croatia, Lithuania, Latvia, France, and other European countries.
🌍 Speaker at the International Summit for Cosmetologists in Romania, 2024.
In addition, dozens of conferences for depilation masters and beauty experts’ meetings in the field of sugaring were organized in various cities across Ukraine and Europe. A great deal of work has been done, but there are still many heights to conquer — that’s why “The Concept of Yana Osadcha”, led by Yana Osadcha herself, continues to grow, inspire, and create high-quality sugaring paste and other professional cosmetics for depilation specialists chosen by professionals around the world.